VidBlog
by P.J. Bednarski, Staff Writer
By YouTube’s calculations, this is the 57th anniversary of the VCR player and as to mark the date—because we all mark 57th anniversaries in a special way
–YouTube has added … Read the whole story
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by David Goetzl
As women continue to play the key role in household purchasing decisions, advertisers might be encouraged that their video consumption as a group continues … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Mumbai-based BMW Guggenheim Lab has gamified the topic of privacy by visually mapping the expectation of privacy people claim in 10 different activities … Read the whole story
by Karlene Lukovitz
In its "Get What You Really Want" campaign, SlimFast is contrasting the "politically correct" weight-reduction motivations typically used in marketing by SlimFast and other … Read the whole story
COMMENTARY
by Joe Mandese
I sat down with Netmining chief Chris Hansen the other day, and I began our conversation by asking him a few questions I seem … Read the whole story
COMMENTARY
by Bryan Jones
The 2013 upfront will be the first year when a common currency - Nielsen Online Campaign Ratings - are available for both television and … Read the whole story
by Wayne Friedman
Longtime NBC advertising sales executive Steve Agase is now Viacom's senior West Coast ad executive. Agase will have the title of senior vice president … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Advance Publications' Conde Nast underwent some cost-cutting measures after the 2008-09 economic meltdown. It's now looking to maximize the value of its portfolio in … Read the whole story
COMMENTARY
by Matt Straz
The New York Times obituary section is the city's toughest club to get into. First, you have to die. Second, of the 150,000 people … Read the whole story