VidBlog
by P.J. Bednarski, Staff Writer
Facebook and Twitter are reportedly both in the midst of making deals--or trying to--that would add a new layer of complexity to the online video biz. Facebook is trying to … Read the whole story
by Gavin O'Malley
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings to its video measurement service Velocity. The company says ad clients will be … Read the whole story
COMMENTARY
by David Goetzl
Networks used to argue with considerable passion that making full episodes available online had little impact on ratings. The digital viewership was "additive," they'd … Read the whole story
by Laurie Sullivan
Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile … Read the whole story
COMMENTARY
by Cordie DePascale
With the upfronts heading into full swing, many are wondering how far we are from a time when marketers and agencies can execute agnostically … Read the whole story
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by Amy Corr
SapientNitro rehired Jeff Collins as creative director, experience design. Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Advance Publications' Conde Nast underwent some cost-cutting measures after the 2008-09 economic meltdown. It's now looking to maximize the value of its portfolio in … Read the whole story
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by Amy Corr
Pitch elevated Rachel Spiegelman to president. Read the whole story
by Mark Walsh
Internet ad spending in the U.S. grew 15% last year to $36.6 billion. That growth rate marks a slowdown from the 22% gain in … Read the whole story
by Steve McClellan
The UK's Guardian News & Media has created a new consumer-generated content service in partnership with wireless network provider EE called GuardianWitness, Powered By … Read the whole story
by Wayne Friedman
Streaming of TV shows has generally brought good news for those TV brand names. But there is a possible thorn in the side of … Read the whole story