VidBlog
by P.J. Bednarski, Staff Writer
Kmart's new online advertising is a viral hit, particularly with people who like to make flatulence sounds and fun stuff like that. The "Ship My Pants" ad has gotten 12 … Read the whole story
by Wayne Friedman
Young TV viewers have increasingly been moving to online platforms for some time. Twenty-seven percent of U.S. online 18- to-24-year-olds now watch five or … Read the whole story
COMMENTARY
by Jay Miletsky
I'm writing this in the air, on my way back to New York from Ad:Tech in San Francisco, and I'm feeling... I don't know. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
I stand corrected. Or rather, I'm ready to stand corrected. For many years, I've been quite a doubting Thomas about digital upfronts, saying the … Read the whole story
-
by Mark Walsh
The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG) for public comment. The changes encompass the full … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On the eve of the upfront market, Facebook is trying to gain ground on TV networks with a video ad opportunity. Marketers can buy … Read the whole story
by Wayne Friedman
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. Some 62% of … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Pity the poor cinematic auteur. Years ago, his Malick-ian vision was frustrated by plutocrat sine qua nons like cameras, film and talent. Nowadays, that … Read the whole story
by Tyler Loechner
Apparently, real-time needed to get a little faster. Video ad platform BrightRoll, along with data center company Equinix, today announced VideoRTB+, a way to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I'm tired of research companies presenting the results of what people say as if it factually represents what they did or are likely to … Read the whole story
-
by Mark Walsh
Display Internet advertising globally rose 9.9% last year, fueled by a 21.2% gain in Latin America. Display Internet spending, however, made up just 1.9% … Read the whole story
-
by Wayne Friedman
Looking to push its rating agenda that includes time-shifting viewing, TVB, the TV station advertising trade group, now says Nielsen's live plus same day … Read the whole story
-
by Joe Mandese
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story