VidBlog
by P.J. Bednarski, Staff Writer
What if disruptive media is so plentiful consumers have decided they don't really want to be bothered? Couldn't it be that are so many competing devices and concepts out there … Read the whole story
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by Joe Mandese
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With traditional TV video-on-demand viewing time climbing significantly, media sellers and buyers can only think: What does this mean in future years for "long-tail" … Read the whole story
by Gavin O'Malley
Demographic findings are increasingly critical for marketers as all consumers spend more time watching premium fare online. YouTube continues to attract the lion's share … Read the whole story
COMMENTARY
by Katie Petrillo
As marketers, we want to make sure moms can access our products and services when and where they want - from whatever device they … Read the whole story
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by Aaron Baar
According to the survey, tablet connections grew an average of 43% year-over-year , thanks to higher demand from businesses and consumers. Additionally, smartphones accounted … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some might view Universal Technical Institute (UTI) as one of Google YouTube's unlikely beneficiaries, but the technical training school managed to reduce its cost-per-lead … Read the whole story
by Steve McClellan
Interpublic reported a 2.4% increase in revenue for the first quarter to $1.54 billion with a net loss of $58.5 million, versus a net … Read the whole story
COMMENTARY
by Samatha Afetian
We have become a society of digital addicts. We walk around with our cellphones. We read emails and tweets while we wait in line, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Pity the poor cinematic auteur. Years ago, his Malick-ian vision was frustrated by plutocrat sine qua nons like cameras, film and talent. Nowadays, that … Read the whole story