What if disruptive media is so plentiful consumers have decided they don't really want to be bothered? Couldn't it be that are so many competing devices and concepts out there … Read the whole story
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
With traditional TV video-on-demand viewing time climbing significantly, media sellers and buyers can only think: What does this mean in future years for "long-tail" … Read the whole story
Demographic findings are increasingly critical for marketers as all consumers spend more time watching premium fare online. YouTube continues to attract the lion's share … Read the whole story
As marketers, we want to make sure moms can access our products and services when and where they want - from whatever device they … Read the whole story
According to the survey, tablet connections grew an average of 43% year-over-year , thanks to higher demand from businesses and consumers. Additionally, smartphones accounted … Read the whole story
Some might view Universal Technical Institute (UTI) as one of Google YouTube's unlikely beneficiaries, but the technical training school managed to reduce its cost-per-lead … Read the whole story
Interpublic reported a 2.4% increase in revenue for the first quarter to $1.54 billion with a net loss of $58.5 million, versus a net … Read the whole story
We have become a society of digital addicts. We walk around with our cellphones. We read emails and tweets while we wait in line, … Read the whole story
Pity the poor cinematic auteur. Years ago, his Malick-ian vision was frustrated by plutocrat sine qua nons like cameras, film and talent. Nowadays, that … Read the whole story