VidBlog
by P.J. Bednarski, Staff Writer
Advertisers can likely find that light TV viewer online--and overall, it might be worth it to advertisers to run their TV/online campaigns for a little longer online to maximize the … Read the whole story
by Gavin O'Malley
Continuing to build its streaming media strategy, CNBC Digital just unveiled a production studio designed to develop and produce video content for finance-minded viewers. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What you don't know as a media company can be good for you -- or at least get you out of trouble. YouTube's latest … Read the whole story
by Joe Mandese
Even as Madison Avenue pushes to raise the bar for ad exposure from an "opportunity to see" to a "likelihood to see," a promising … Read the whole story
COMMENTARY
by Ted May
"Subscriber," "customer," "home passed." There are many terms that cable operators or other pay-TV providers use to refer to those who purchase or who … Read the whole story
by Karl Greenberg
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer are the days brands can advocate solely for themselves. In fact, the way … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I saw a recent interview with Jonathon Rosen, business development director for WirelessWERX in Directions Magazine about real-time indoor location analytics. Rosen's company places … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream … Read the whole story