VidBlog
by P.J. Bednarski, Staff Writer
What does an elephant at the San Diego Zoo have to do with a Gray Lady in New York? They're both linked in the short, amazing and evolving history of … Read the whole story
by Sarah Mahoney
"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
COMMENTARY
by Ben Bernstein
Most businesses neglect their Internet video marketing, yet it is easy to fix the situation if you have a crisis on your hands. It's … Read the whole story
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by Steve McClellan
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as … Read the whole story
by Karlene Lukovitz
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Business and ad groups are stepping up their efforts to persuade the Federal Trade Commission to push back the effective date of new children's … Read the whole story
by Karl Greenberg
Vimeo CEO Kerry Trainor tells Marketing Daily that Lincoln has not worked with Vimeo on any program before now. "On the simplest level is … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
These days, you have to be living under a rock not to have heard the term native advertising. There's no single, commonly accepted definition … Read the whole story
by Erik Sass
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story
by Laurie Sullivan
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story