VidBlog
NBCUniversal has laid out an elaborate digital plan that loads them up with apps, new programs, Twitter feeds and something "The Million Second Quiz." It looks like exec Lauren Zalaznick … Read the whole story
Many people begin their search for goods and services on Google, Yahoo or Bing, compared with 37% on Amazon and 7% on eBay. The … Read the whole story
Amazon's quest for brand ubiquity will next take it into the rooms where consumers' ginormous screens reside, if reports initiated by Bloomberg's Brad Stone … Read the whole story
Local television ad dollars are expected to slowly rise over the next four years. By 2017, local TV stations' traditional TV advertising revenues will … Read the whole story
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As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding … Read the whole story
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
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TV advertisers make up the vast majority of brands moving media dollars to in-stream video. More than 90% of their online video creative is … Read the whole story
Outcast Media, which operates a digital out-of-home video network reaching consumers at the gas pump, has signed a deal with Nielsen's Interactive Market Systems … Read the whole story
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One new feature in Google Enhanced Campaigns points to the impact AdWords will have on display campaigns running on the Google Display Network. The … Read the whole story
Importantly, the analysis found that the top 500 YouTube brands have an average of 2.6 million Facebook "likes" and 203,000 Twitter followers, which indicates … Read the whole story
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Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest … Read the whole story
