VidBlog
by P.J. Bednarski, Staff Writer
The latest comScore rankings reveal another month of record-setting video consumption. Most months do, With NewFronts on the horizon, though, this truly may be the moment when the online video … Read the whole story
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by Steve McClellan
U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
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by Joe Mandese
After a series of chest-thumping quarterly earnings calls in which he essentially claimed Nielsen's Online Campaign Ratings (OCR) had become the "industry standard" currency … Read the whole story
COMMENTARY
by Joe Mandese
Programmatic media-buying may have a reputation for being performance driven, but an informal survey of agency and marketer executives indicates that may not be … Read the whole story
by Karlene Lukovitz
Nine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In case you were busy berating your PR firm for lack of coverage or waiting for you to come up with all of the … Read the whole story
by Karlene Lukovitz
For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Once again, I would like to go on the record as firmly, proudly, incontrovertibly pro-cuteness. I prefer things that are cute, like nesting dolls … Read the whole story
by Aaron Baar
"Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story