The latest comScore rankings reveal another month of record-setting video consumption. Most months do, With NewFronts on the horizon, though, this truly may be the moment when the online video … Read the whole story
U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, … Read the whole story
Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile devices regularly while watching TV. The research firm said 22% … Read the whole story
After a series of chest-thumping quarterly earnings calls in which he essentially claimed Nielsen's Online Campaign Ratings (OCR) had become the "industry standard" currency … Read the whole story
Programmatic media-buying may have a reputation for being performance driven, but an informal survey of agency and marketer executives indicates that may not be … Read the whole story
Nine episodes will air every other Tuesday throughout the spring and summer at 11:35 pm EDT, starting on May 7. The show is being … Read the whole story
In case you were busy berating your PR firm for lack of coverage or waiting for you to come up with all of the … Read the whole story
For the past seven years, its 'Cinco de Moe's' promotion has been run on a by-market basis, with various franchises offering different special deals. … Read the whole story
Once again, I would like to go on the record as firmly, proudly, incontrovertibly pro-cuteness. I prefer things that are cute, like nesting dolls … Read the whole story
"Having the experience [of sharing] with their household, they [all] get to use the device and get familiar with them. Once it comes time … Read the whole story