VidBlog
by P.J. Bednarski, Staff Writer
With its awesome viewership levels, YouTube doesn't think it's warring with television for dominance. It's way past that old stuff. At its NewFronts presentation, it said its next goal was … Read the whole story
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by Wayne Friedman
Scripps Networks Interactive posted first-quarter double-digit advertising growth for its networks -- which include HGTV and Food Network. But net income was slightly down. … Read the whole story
COMMENTARY
by Ronnie Lavi
The segregation of TV and digital is deeply engrained in advertising culture, resulting in separate and often competing silos. The common view has been … Read the whole story
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by Wayne Friedman
NBCUniversal's broadcasting revenues took a major hit in the first quarter -- coming from bad comparisons to a year ago, when it had the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
At the MediaPost OutFront last week, when media buyer panelists were asked what one thing they would change in the media market if given … Read the whole story
by Karlene Lukovitz
Regarding the Tyler spot controversy, Laura Ries, president of the Ries & Ries branding and marketing consultancy, noted to HuffPo that companies that want … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The brand formerly known as a portal is strangely fragmented and inelegant in its flagship mobile app. I can't even figure out what I … Read the whole story
by Mark Walsh
Nearly half of home entertainment devices in the U.S. are connected and being used for their online capabilities, but the level of use varies … Read the whole story
COMMENTARY
by Skip Brand
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the … Read the whole story
COMMENTARY
by Steve Lanzano
In a guest commentary, TVB President-CEO Steve Lanzano argues live + same day ratings in local markets is "the data stream that most closely … Read the whole story
by Tanya Gazdik
Bud Light is announcing an initiative that brings consumers first-of-its-kind experiences fueled by great music. The program, Bud Light Music First, brings together music … Read the whole story
by Mark Walsh
Facebook is looking more than ever like the mobile company CEO Mark Zuckerberg declared it had become last year. The social network's mobile business … Read the whole story