VidBlog
by P.J. Bednarski, Staff Writer
Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response from viewers as ads shown in … Read the whole story
by Mark Walsh
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
BitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that … Read the whole story
by Gavin O'Malley
NBC Digital Network named Eric Johnson vice president of sales marketing at the digital group, while Joy Robins and Joe Damiano have both been … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Tumblr has proven to be one of the most entertaining mobile media platforms I have on my phone. And the native ads here suggest … Read the whole story
by Gavin O'Malley
Outsourcing some of its editorial video production, About.com on Wednesday is expected to announce a partnership with mobile-focused video news network Newsy. Newsy will … Read the whole story
COMMENTARY
by
The big challenge is to get the digital agencies to think of, and buy, digital video in the same way they do traditional TV. … Read the whole story
COMMENTARY
by Dror Gill
Web video presents a huge opportunity for brands, but it has its share of challenges, particularly in ensuring quality content and unimpeded delivery. When … Read the whole story
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by Thom Forbes
Coca-Cola is going all-in, and all-over, with the global anti-obesity initiative it launched with a fair amount of criticism earlier this year. It says … Read the whole story