VidBlog
by P.J. Bednarski, Staff Writer
I am not crazy about some online advertising. But some online ads, particularly long-form ones, are fascinating--and viewers are finding them and passing them on. Read the whole story
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by Wayne Friedman
Starting perhaps the most ambitious live digital video service to date, Disney/ABC Television is launching Watch ABC -- the first live broadcast network streaming … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
To me, everywhere you look, content is consuming us, as we consume it. In fact, I used to hate the term "content consumption," but … Read the whole story
by Wayne Friedman
Controversial Internet-based video provider Aereo will be making it easier for consumers to consider their service -- dropping its price to $8 a month … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Alice Sylvester started her career in ad agencies before joining Media Behavior Institute as COO. Her deep knowledge of research well prepares her for … Read the whole story
by Karlene Lukovitz
Continuing its full-on assault to gain share in the U.S. retail market, Kraft Foods' Gevalia coffee is rolling out videos featuring spokesperson "Johan," as … Read the whole story
COMMENTARY
by Jeffrey K. Rohrs
About a year ago in this column, I waxed poetic about the potential Google's self-driving car has to revolutionize the rental car industry. Since … Read the whole story
by Wayne Friedman
After a difficult TV season where Fox lost its overall key rating leadership of several years, it has decided to revamp its prime-time lineup … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can … Read the whole story
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by Joe Mandese
Nielsen this morning said it has issued yet another public offering of 35 million new shares of common stock, which will generate nearly $1.3 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When engineers build a product, they often begin with a reference design or kit, which contains the building blocks for products or services. Web … Read the whole story