It is hardly left unsaid, but it is usually left unexplored, that online measurement of who's watching what is vastly superior, and more uncomfortably intrusive, than anything in the old … Read the whole story
In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the … Read the whole story
According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70% of spending … Read the whole story
During the first quarter, Netflix surpassed 29 million subscribers, putting it on par with HBO's audience. New data suggests Netflix is benefiting from a … Read the whole story
Streaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local … Read the whole story
Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story
Perhaps the most important story to emerge from the TV upfronts isn't the next hot hour-long drama or new sitcom. It's the burgeoning reach … Read the whole story
"Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on … Read the whole story