VidBlog
by P.J. Bednarski, Staff Writer
Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, … Read the whole story
by Mark Walsh
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of … Read the whole story
by Wayne Friedman
Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for … Read the whole story
COMMENTARY
by Nancy Shonka Padberg
Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have … Read the whole story
by David Goetzl
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks … Read the whole story
by Steve McClellan
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. … Read the whole story