Tremor's VideoHub is the first ad tech system to gain the approval of the Media Rating Council, which has been poking around the data for several months. Later this year, … Read the whole story
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate … Read the whole story
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of … Read the whole story
Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for … Read the whole story
Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have … Read the whole story
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks … Read the whole story
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. … Read the whole story