VidBlog
by P.J. Bednarski, Staff Writer
If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also … Read the whole story
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by Gavin O'Malley
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
by Laurie Sullivan
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I've been a marketer for years, regardless of what my title was or where I worked. And I've learned one inalienable truth in my … Read the whole story
by Mark Walsh
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
While audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's no logical … Read the whole story
by Wayne Friedman
For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser … Read the whole story
COMMENTARY
by Chris Young
At the end of every NewFront week, our industry asks the same question: Has digital video arrived? While one can never be certain, this … Read the whole story
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by Joe Mandese
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an … Read the whole story
by Karlene Lukovitz
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
COMMENTARY
by Sharad Verma
With the right Pinterest analytics platform, companies can create an online presence that showcases the latest products and services and drives sales conversions -- … Read the whole story
COMMENTARY
by Sherrill Mane, Brendan Riordan-Butterworth
In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as … Read the whole story