VidBlog
If at this time next month you are either driving a Fiat 500, that's OK. If humming a song called "Sexy People," and driving a Fiat 500, well, you also … Read the whole story
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
- COMMENTARY
I've been a marketer for years, regardless of what my title was or where I worked. And I've learned one inalienable truth in my … Read the whole story
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
- COMMENTARY
While audiences will continue to shift their consumption from TV to Web, it might be a case of "too much, still." There's no logical … Read the whole story
For the first time in a year-long period, the biggest multichannel video companies have witnessed a collective net loss in subscribers. The biggest loser … Read the whole story
- COMMENTARY
At the end of every NewFront week, our industry asks the same question: Has digital video arrived? While one can never be certain, this … Read the whole story
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story
COMMENTARYOn the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an … Read the whole story
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and … Read the whole story
- COMMENTARY
With the right Pinterest analytics platform, companies can create an online presence that showcases the latest products and services and drives sales conversions -- … Read the whole story
- COMMENTARY
In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as … Read the whole story
