VidBlog
by P.J. Bednarski, Staff Writer
Yesterday's Starcom report that shows audiences really seem to be a lot more interested in content than where the content originated should be good news for online video content-makers but … Read the whole story
by Wayne Friedman
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
COMMENTARY
by Jack Cohen-Martin
When a bidding war recently broke out over it, we started thinking about the future of the Outdoor Channel, a channel that obviously resonates … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Wild upfront digital video estimates postured that many platforms/sites could get $1 billion in upfront money of the expected $4 billion in digital advertising … Read the whole story
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by P.J. Bednarski
Online viewers saw a record 13.2 billion ads online in April, but in total, watched a little less. As always, YouTube trumped all others … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Activity breeds success. And that includes marketing. If you take your foot off the gas, you lose momentum. So be active in your marketing … Read the whole story
by Wendy Davis
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Moms are more likely to share online content on social media, according to a new survey of over 200,000 mothers ages 25-54 by ShareThis … Read the whole story
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by Joe Mandese
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% over the same month last year. During the … Read the whole story
by Tanya Gazdik
Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of … Read the whole story