VidBlog
by P.J. Bednarski, Staff Writer
Someday, maybe, there's going to be a dominant video streaming device. Roku, with a new $60 million infusion from investors including Hearst, is making its claim. Read the whole story
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by Joe Mandese
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
COMMENTARY
by Eric Korsh
Everything old is new again. In video, I see two reemerging trends of old staples: arcing scripted series and live programming. And this movement … Read the whole story
by Laurie Sullivan
The U.S. housing market continues to improve. It has been accompanied by a boon for home improvement stores and Web sites looking to garner … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The experience of streaming TV shows and movies is increasingly common, yet it remains frustrating to many. Only one-third of streaming video users are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for that TV grand vision? Apple is -- but are consumers? Maybe they just want a cheap $8 a month over-the-top TV service. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After hearing Neal Mohan, Google's vice president of display advertising, talk about media sold on a cost-per-engagement (CPE) basis, Kevin Lee began thinking about engagement and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to survey results from Ask Your Target Market (AYTM), just 11% of Twitter users think that Twitter ads such as Promoted Tweets are … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Joe Mohen published an article on Ad Age this morning making the case against real-time bidding (RTB). The article, titled, "RTB Is the Most … Read the whole story