If the results of a test of how mobile well Nielsen can measure mobile devices carrying TV signals is as good as Syncbak and Nielsen are saying, local stations may … Read the whole story
Some worldwide traditional TV ad spending -- as well as display advertising -- is shifting into new online media video campaigns. Although TV is … Read the whole story
Viacom is expanding a wide-ranging digital video deal with Amazon -- just weeks after ending one with Amazon competitor Netflix. For Amazon's Prime Instant … Read the whole story
Last year, research firms reported that smartphone penetration had crossed the 50% mark among U.S. mobile users. The Pew Research Center's Internet & American … Read the whole story
Despite (or perhaps because of) its highly publicized shift into more streaming content and fewer mailed DVDs, Netflix is the clear leader when it … Read the whole story
As part of a broader effort to scale video ad sales, Reader's Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, … Read the whole story
So much for CBS Interactive's exclusive ad sales pact with video platform Twitch.TV. Just months after the deal was done, Twitch -- which specializes … Read the whole story
The "upscale" portion of the U.S. Hispanic consumer segment is growing at a much faster clip than many marketers previously believed. The upscale segment … Read the whole story
Even if you and I are not using our phones to view much video, our kids are, BuzzFeed's Millennial audience is already viewing 50% … Read the whole story
TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may … Read the whole story
There's a war being waged for control over the marketing stack, and RadiumOne has opened the latest salvo, unveiling a new platform it claims … Read the whole story
Marketers today have learned how content builds awareness and accelerates customers though the sales funnel, and sales teams are becoming increasingly reliant on content … Read the whole story
TV spots are effective. Also, digital can be effective, but it illuminates a startling and unnerving fact: A large chunk of the "impressions" are … Read the whole story
The anti-Nielsen crusaders will likely be marginalized again. Those who accuse it of greedy, monopolistic activity and hoped it would lose a crucial round … Read the whole story