VidBlog
by P.J. Bednarski, Staff Writer
If the results of a test of how mobile well Nielsen can measure mobile devices carrying TV signals is as good as Syncbak and Nielsen are saying, local stations may … Read the whole story
by Wayne Friedman
Some worldwide traditional TV ad spending -- as well as display advertising -- is shifting into new online media video campaigns. Although TV is … Read the whole story
by Wayne Friedman
Viacom is expanding a wide-ranging digital video deal with Amazon -- just weeks after ending one with Amazon competitor Netflix. For Amazon's Prime Instant … Read the whole story
by Mark Walsh
Last year, research firms reported that smartphone penetration had crossed the 50% mark among U.S. mobile users. The Pew Research Center's Internet & American … Read the whole story
by Aaron Baar
Despite (or perhaps because of) its highly publicized shift into more streaming content and fewer mailed DVDs, Netflix is the clear leader when it … Read the whole story
by Gavin O'Malley
As part of a broader effort to scale video ad sales, Reader's Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, … Read the whole story
by Gavin O'Malley
So much for CBS Interactive's exclusive ad sales pact with video platform Twitch.TV. Just months after the deal was done, Twitch -- which specializes … Read the whole story
by Steve McClellan
The "upscale" portion of the U.S. Hispanic consumer segment is growing at a much faster clip than many marketers previously believed. The upscale segment … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even if you and I are not using our phones to view much video, our kids are, BuzzFeed's Millennial audience is already viewing 50% … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may … Read the whole story
COMMENTARY
by Joe Mandese
There's a war being waged for control over the marketing stack, and RadiumOne has opened the latest salvo, unveiling a new platform it claims … Read the whole story
COMMENTARY
by Peter Mollins
Marketers today have learned how content builds awareness and accelerates customers though the sales funnel, and sales teams are becoming increasingly reliant on content … Read the whole story
COMMENTARY
by Matt Timothy
TV spots are effective. Also, digital can be effective, but it illuminates a startling and unnerving fact: A large chunk of the "impressions" are … Read the whole story
COMMENTARY
by David Goetzl
The anti-Nielsen crusaders will likely be marginalized again. Those who accuse it of greedy, monopolistic activity and hoped it would lose a crucial round … Read the whole story