VidBlog
by P.J. Bednarski, Staff Writer
At a VideoNuze conference, here were the messages: A lot of online viewers do what they're told and skip the skippable messages. And a lot of advertisers and marketers, despite … Read the whole story
by Wayne Friedman
A growing number of millennial TV consumers are committed to a "broadband-only" existence -- all of which could spell some trouble for traditional TV … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
On the one hand, I think that native advertising is real-timey (even if the impression wasn't bought on an exchange) because if the ad … Read the whole story
by Laurie Sullivan
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries -- own a smartphone, it may come as a surprise that many attribute … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
While Mark Cuban is one of the nicer investors on Shark Tank, his online diatribes are lightning rods: readers in turn violently agree or … Read the whole story
by Mark Walsh
The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Disney's Story app is a rudimentary example of a media company helping the user manage the chaotic mess of personal media her devices are … Read the whole story
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by Joe Mandese
By at least one measure -- actual measurement -- comScore, not Nielsen, is the dominant supplier of online campaign ratings, and by a wide … Read the whole story