VidBlog
by P.J. Bednarski, Staff Writer
New York Mayoral candidate Christine Quinn has posted the first of what will be a series of testimonials from city residents attesting to her leadership ability. If these things get … Read the whole story
by Aaron Baar
When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story
COMMENTARY
by Jay Miletsky
Anyone involved in online advertising is well aware of the concern by marketers, publishers and exchanges about the prevalence of phantom or robot traffic. … Read the whole story
by Tyler Loechner
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce additions to its sell-side tools. Mark Trefgarne, CEO … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Since June 2012, Facebook has made strides in opening up its environment to the digital advertising community at large with the introduction of the … Read the whole story
by Karl Greenberg
Volvo's Geno Effler says he's expecting lots of views of the video on social media channels because "he transcends the auto [vertical] because he's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some executives can see TV's future perfectly -- through the clouds. That's the point. Content owners and traditional distributors like Comcast Corp. see the … Read the whole story
by David Goetzl
The broadcast upfront could be headed for a year-over-year volume drop. Fox is close to completing its negotiations, with volume down around 10%. That … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a … Read the whole story
COMMENTARY
by Mukund Ramachandran
Online video consumption continues to skyrocket. And yet online video advertising makes up a tiny fraction of marketer's overall digital budgets. According to eMarketer, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among … Read the whole story