New York Mayoral candidate Christine Quinn has posted the first of what will be a series of testimonials from city residents attesting to her leadership ability. If these things get … Read the whole story
When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story
Anyone involved in online advertising is well aware of the concern by marketers, publishers and exchanges about the prevalence of phantom or robot traffic. … Read the whole story
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce additions to its sell-side tools. Mark Trefgarne, CEO … Read the whole story
Since June 2012, Facebook has made strides in opening up its environment to the digital advertising community at large with the introduction of the … Read the whole story
Volvo's Geno Effler says he's expecting lots of views of the video on social media channels because "he transcends the auto [vertical] because he's … Read the whole story
Some executives can see TV's future perfectly -- through the clouds. That's the point. Content owners and traditional distributors like Comcast Corp. see the … Read the whole story
The broadcast upfront could be headed for a year-over-year volume drop. Fox is close to completing its negotiations, with volume down around 10%. That … Read the whole story
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a … Read the whole story
Online video consumption continues to skyrocket. And yet online video advertising makes up a tiny fraction of marketer's overall digital budgets. According to eMarketer, … Read the whole story
According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among … Read the whole story