VidBlog
by P.J. Bednarski, Staff Writer
Warner Cable raised a great defense this week when it was accused of making it difficult for OTT marketers to make content deals with cable networks. It admitted it. That's … Read the whole story
by Laurie Sullivan
Consumers who interact with rich media campaigns average 14 seconds spent with the brand per interaction, and are five times more likely to click … Read the whole story
by Karlene Lukovitz
The overall top-10 U.S. CCI ranking -- across all restaurant formats -- shows Outback and Panera to be #1 and #2 respectively, followed by … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Both social and mobile have a strong following, but Siemer & Associates, an early-stage investor in advertising and media startups in Los Angeles, identifies … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What "Scandal" can teach CMOs about marketing to screenagers. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The use of exchanges is growing in online video, but the market is still dominated by direct buying on major sites. That's one of … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Back in 2011, I wrote a piece outlining "5 Reasons for Using Spanish to Reach Hispanics Online" and thought I would revisit the topic … Read the whole story
COMMENTARY
by Mitch Kanner
How can networks focused on selling advertising units on existing and new programs better collaborate with brands looking to get "beyond the spot" -- … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The early results from the Coke Ahhh.com project suggest that an ambitious mobile content marketing effort can achieve both reach and engagement. Teens are … Read the whole story