VidBlog
by P.J. Bednarski, Staff Writer
That's the question the Council Bluffs, Iowa daily newspaper, is testing with its readers. It wants them to submit a video for a July 4 contest, that makes a bigger … Read the whole story
by Joe Mandese
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
by David Goetzl
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
COMMENTARY
by Scott Swanson
Mobile video consumption and ad options have evolved substantially in just the last year. This is no longer a test. Smartphone and tablet owners … Read the whole story
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by Steve McClellan
Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." … Read the whole story
by Karlene Lukovitz
Kraft Foods Group has announced plans to create two new stand-alone business units: Meals and Desserts, and Enhancers and Snack Nuts. Creating the new … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Only 19 months into my tenure as a dad, it has become clear that I deserve more than a single day in my honor. … Read the whole story
by Tanya Gazdik
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superstar athletes surprise unsuspecting recreational intramural teams for the day and help them … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
In the automated space, we often hear the term "programmatic direct." We hear about how real-time bidding (RTB) has a low ceiling because it's … Read the whole story
COMMENTARY
by Matt Myers
The resulting evolution of native ads is following a similar trajectory to that of other Internet ad types: search ads, banner ads, page takeovers, … Read the whole story