The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, it should speed use of mobile … Read the whole story
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
According to a recent worldwide study conducted by Be On, the new AOL global branded content business, the majority of online video spend in … Read the whole story
WPP is participating in a round of funding for startup digital content firm Fullscreen. Per the agency, Fullscreen's global network now generates over 2.5 … Read the whole story
IMedia Connection wrote that premium inventory is essentially any "inventory that the advertiser would be happy to run its advertising on if it could … Read the whole story
Videology named Andy Ocasio as director of US Hispanic and Latin American sales. Read the whole story
As someone who thrives on innovative uses of technology in advertising, I make it a priority to check out lots of prototype ad formats … Read the whole story
With so much discussion about marketing attribution recently, agreeing on a definition for the term can be a cumbersome process these days. And of … Read the whole story
Just like everything else in the media landscape today, research is undergoing challenges that require it to transform the way it does business. There … Read the whole story