A new Columbia College study of the most popular YouTube channels explodes the myth that videos have to be super short to be super successful. But it reinforces the idea … Read the whole story
MSN is expected to announce a partnership with mobile-focused video news network Newsy. Similar to other publisher partnerships, Newsy plans to coordinate with MNS's … Read the whole story
According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. … Read the whole story
MTV says younger U.S. millennials are a bit more pessimistic than older millennials. New millennials ages 14 to 17 are a bit more worried … Read the whole story
We're looking at slower-than-anticipated growth of online video advertisement revenues. According to Paid Content's Jeff John Roberts, reporting on consulting firm PwC's annual media … Read the whole story
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up at night -- the region is GM's second-largest, … Read the whole story
In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling … Read the whole story
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available … Read the whole story
Fandango has launched a new series called "Summer of Action" previewing new blockbuster releases during the peak moviegoing season. Read the whole story