VidBlog
by P.J. Bednarski, Staff Writer
Ooyala's new Q1 Video Index is an eye-opening snapshot of how the mobile and tablet universe is growing worldwide, and not incidentally how live video streaming is an idea whose … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
by Karl Greenberg
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
COMMENTARY
by Doug Knopper
One trend we're seeing is TV networks ramping up efforts for a world where long-form content is widely distributed via the web, mobile devices, … Read the whole story
by Wayne Friedman
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Conan O'Brien is OK with product integration on his TBS talk show, but is very clear that such messages "simply don't work if they … Read the whole story