Ooyala's new Q1 Video Index is an eye-opening snapshot of how the mobile and tablet universe is growing worldwide, and not incidentally how live video streaming is an idea whose … Read the whole story
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
One trend we're seeing is TV networks ramping up efforts for a world where long-form content is widely distributed via the web, mobile devices, … Read the whole story
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
Conan O'Brien is OK with product integration on his TBS talk show, but is very clear that such messages "simply don't work if they … Read the whole story