When Boomers sometimes say they can't understand how Millennials use the Web, maybe they really mean it. A new Nielsen study looks at neurological differences in age advertisers should pay … Read the whole story
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-style Mexican beer is launching a multimarket TV and digital campaign aimed at … Read the whole story
The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right. … Read the whole story
Taking another page from Twitter, Facebook on Thursday unveiled a short-form video service that will compete directly with its rival's explosively growing Vine app. … Read the whole story
There are instances when my brain tells me that I am supposed to be emotionally stirred by something, and yet the tear ducts don't … Read the whole story
San Francisco International Airport has selected Clear Channel Airports to create a digital out-of-home network combining art with information and advertising. CCA, a division … Read the whole story