VidBlog
It's not just for current kids that Netflix and other online content providers are acquiring all that children's programming. They see future generations who don't reflexively go to TV for … Read the whole story
Local and national news is the primary form of programming being viewed by mobile users accessing broadcast TV via mobile devices, according to estimates … Read the whole story
- COMMENTARY
Anyone who has recently upgraded a smartphone from one that runs on a 3G network (say, the iPhone 4) to one that streams video … Read the whole story
InterContinental Hotels Group's Holiday Inn Express has signed on Jason Jones of "The Daily Show" as a spokesperson. The comedian, who appears regularly as … Read the whole story
COMMENTARYVine inspired creativity because of its constraints. In the first branded videos I have seen on Instagram, it seems marketers will have to resist … Read the whole story
Watchwith, which offers technology that allows TV content to sync with digital platforms, has pulled in $5 million in a funding round from an … Read the whole story
- COMMENTARY
The industry buzzword that is not going away anytime soon is clearly "native advertising." Visit any industry publication, and there will be at least … Read the whole story
While it seems everyone has been saying that TV dollars will move online, and the addition of Nielsen Online Campaign Ratings (OCR) for online … Read the whole story
- COMMENTARY
If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth … Read the whole story
