VidBlog
by P.J. Bednarski, Staff Writer
The chief marketing officer for Brightcove makes an impassioned plea for media and marketing companies to embrace the S-word: Strategy. A lot of media and marketing firms don't have a … Read the whole story
by Karlene Lukovitz
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late last month, is now rolling out stage two -- including airing one of … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
I'm angry. I'm an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic "jump-back" … Read the whole story
by Karl Greenberg
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
COMMENTARY
by Nicole Granese
Lately, it seems like whenever I have a discussion about branding, the word authenticity comes up, no matter what the category or age of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AOL's new and good app for tablets recalls its roots as an entryway to the Internet for newbies. Yet it also has some of … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Incredibly, political advertising seems to have surged ahead of the general market in using data and technology in TV ad buying. This past weekend, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's hard work to stand up for what you think is right. The darkly satirical UK miniseries "Black Mirror" has an episode called "15 … Read the whole story