VidBlog
The chief marketing officer for Brightcove makes an impassioned plea for media and marketing companies to embrace the S-word: Strategy. A lot of media and marketing firms don't have a … Read the whole story
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late last month, is now rolling out stage two -- including airing one of … Read the whole story
- COMMENTARY
I'm angry. I'm an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic "jump-back" … Read the whole story
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
- COMMENTARY
Lately, it seems like whenever I have a discussion about branding, the word authenticity comes up, no matter what the category or age of … Read the whole story
COMMENTARYAOL's new and good app for tablets recalls its roots as an entryway to the Internet for newbies. Yet it also has some of … Read the whole story
- COMMENTARY
Incredibly, political advertising seems to have surged ahead of the general market in using data and technology in TV ad buying. This past weekend, … Read the whole story
- COMMENTARY
It's hard work to stand up for what you think is right. The darkly satirical UK miniseries "Black Mirror" has an episode called "15 … Read the whole story
