VidBlog
by P.J. Bednarski, Staff Writer
PwC says mobile ad revenues in North America will grow at a compounded rate of 32.2% between now and 2017. Online video advertising ad revenues otherwise will grow by nearly … Read the whole story
by Laurie Sullivan
The amount of time people spend watching gaming videos on YouTube more than doubled last year, compared with the prior year. In fact, the … Read the whole story
COMMENTARY
by Rob Garner
Today, we are bringing you a special edition of RTBlog. Not only was the below interview conducted by a guest writer, Rob Garner, but … Read the whole story
by Karlene Lukovitz
Chipotle Mexican Grill will celebrate its 20th anniversary with an "Adventurrito treasure hunt" -- a 20-day-long series of puzzles and daily prizes leading up … Read the whole story
COMMENTARY
by Katie Risch
Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A Marketing Land column yesterday detailed how real-time bidding (RTB) is "fundamentally different from traditional display buying and why search marketers are well positioned … Read the whole story
by Karl Greenberg
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicated global AOR Commonweath for the new Silverado pickup truck. The campaign, which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Whipping up a mergers & acquisitions market for TV stations will ruffle some summer business rest and relaxation. Everyone will go to the mattresses. … Read the whole story
by Steve McClellan
Publicis Groupe has acquired Costa Rican production company Bosz Digital for an undisclosed sum. The holding company is also in the process of acquiring … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The TV networks have been battling online video startups Aereo and Aereokiller practically since the day they said they would launch. Both companies offer … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
In a launch "unlikely to thrill the broadcast industry," since it challenges its domination of online video, Wibbitz offers a "text-to-video service [that] takes … Read the whole story