PwC says mobile ad revenues in North America will grow at a compounded rate of 32.2% between now and 2017. Online video advertising ad revenues otherwise will grow by nearly … Read the whole story
The amount of time people spend watching gaming videos on YouTube more than doubled last year, compared with the prior year. In fact, the … Read the whole story
Today, we are bringing you a special edition of RTBlog. Not only was the below interview conducted by a guest writer, Rob Garner, but … Read the whole story
Chipotle Mexican Grill will celebrate its 20th anniversary with an "Adventurrito treasure hunt" -- a 20-day-long series of puzzles and daily prizes leading up … Read the whole story
Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their … Read the whole story
A Marketing Land column yesterday detailed how real-time bidding (RTB) is "fundamentally different from traditional display buying and why search marketers are well positioned … Read the whole story
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicated global AOR Commonweath for the new Silverado pickup truck. The campaign, which … Read the whole story
Whipping up a mergers & acquisitions market for TV stations will ruffle some summer business rest and relaxation. Everyone will go to the mattresses. … Read the whole story
Publicis Groupe has acquired Costa Rican production company Bosz Digital for an undisclosed sum. The holding company is also in the process of acquiring … Read the whole story
The TV networks have been battling online video startups Aereo and Aereokiller practically since the day they said they would launch. Both companies offer … Read the whole story
In a launch "unlikely to thrill the broadcast industry," since it challenges its domination of online video, Wibbitz offers a "text-to-video service [that] takes … Read the whole story