VidBlog
by P.J. Bednarski, Staff Writer
At the annual Sun Valley conference of media heavyweights, former Disney chief Michael Eisner says a new Hulu owner would lose one of its best assets--the ability to show network … Read the whole story
by Karl Greenberg
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Recently, MTV unveiled its findings of a study examining young Millennials-those between 13 and 17 years old who will soon move into the sweet … Read the whole story
by Tyler Loechner
After a five year partnership with PubMatic, United Online Media Group this morning announced that they have switched partners and will now use OpenX's … Read the whole story
COMMENTARY
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Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
by Tanya Gazdik
Omni Hotels & Resorts is changing up its ad campaign to promote its meeting and events business using augmented reality technology. The multimedia campaign … Read the whole story
COMMENTARY
by Lee Vann, Columnist
In January 2012, I wrote a piece on how digital publishers were addressing the English-preferring Hispanic market. At that time, traditional media players were … Read the whole story
by Mark Walsh
Nearly three-quarters (73%) of member sites polled by the Online Publishers Association offer native advertising options, with that figure possibly hitting 90% by year's … Read the whole story
COMMENTARY
by Adam Singolda
here is a growing trend of brands becoming publishers, investing in creating engaging content - a trend also recently supported by Google. Videos created … Read the whole story
by Karl Greenberg
The overall theme is "glamping" or glamorous camping, for which the Airstreams were chosen to embody the high-end trailering experience, positioning Sierra as an … Read the whole story
by Gavin O'Malley
Continuing its leisurely digital transformation, Conde Nast Entertainment on Wednesday debuted the Vanity Fair video channel on several platforms. Programming for the channel will … Read the whole story