At the annual Sun Valley conference of media heavyweights, former Disney chief Michael Eisner says a new Hulu owner would lose one of its best assets--the ability to show network … Read the whole story
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
Recently, MTV unveiled its findings of a study examining young Millennials-those between 13 and 17 years old who will soon move into the sweet … Read the whole story
After a five year partnership with PubMatic, United Online Media Group this morning announced that they have switched partners and will now use OpenX's … Read the whole story
Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
Omni Hotels & Resorts is changing up its ad campaign to promote its meeting and events business using augmented reality technology. The multimedia campaign … Read the whole story
In January 2012, I wrote a piece on how digital publishers were addressing the English-preferring Hispanic market. At that time, traditional media players were … Read the whole story
Nearly three-quarters (73%) of member sites polled by the Online Publishers Association offer native advertising options, with that figure possibly hitting 90% by year's … Read the whole story
here is a growing trend of brands becoming publishers, investing in creating engaging content - a trend also recently supported by Google. Videos created … Read the whole story
The overall theme is "glamping" or glamorous camping, for which the Airstreams were chosen to embody the high-end trailering experience, positioning Sierra as an … Read the whole story
Continuing its leisurely digital transformation, Conde Nast Entertainment on Wednesday debuted the Vanity Fair video channel on several platforms. Programming for the channel will … Read the whole story