VidBlog
by P.J. Bednarski, Staff Writer
Federated Media founder John Battelle toys around with an idea: What if you paid for content something like crowdsourcing and the price per piece of content went down as more … Read the whole story
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by David Goetzl
Comedy Central is adding a paid element to its CC: Stand-Up brand. After launching a free app last month, the network is debuting an … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
I had the chance to speak with Eric Bosco, the recently appointed CEO of ChoiceStream, about all things programmatic. Our conversation ranged from real-time … Read the whole story
by Karl Greenberg
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Hey, mobile marketers! Here is a challenge. How do you target mobile users during sex, anyway? Is this a branding opportunity -- or do … Read the whole story
by Aaron Baar
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story
by Karl Greenberg
Fiat has a couple of things going on this month. First, and probably most incredible, is a new print ad and "making-of" video for … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
We all know consumers will -- well, usually -- sit through ads to watch videos and TV shows. But how far-reaching is their appetite … Read the whole story
COMMENTARY
by David Goetzl
It's worth a long pause to appreciate how remarkable it is that ESPN has an ombudsman. The most influential entity in sports doesn't have … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Owing to a pair of unfortunate incidents, I've been without a phone for the better part of the last two weeks. The first one, … Read the whole story