Federated Media founder John Battelle toys around with an idea: What if you paid for content something like crowdsourcing and the price per piece of content went down as more … Read the whole story
Comedy Central is adding a paid element to its CC: Stand-Up brand. After launching a free app last month, the network is debuting an … Read the whole story
I had the chance to speak with Eric Bosco, the recently appointed CEO of ChoiceStream, about all things programmatic. Our conversation ranged from real-time … Read the whole story
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
Hey, mobile marketers! Here is a challenge. How do you target mobile users during sex, anyway? Is this a branding opportunity -- or do … Read the whole story
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story
Fiat has a couple of things going on this month. First, and probably most incredible, is a new print ad and "making-of" video for … Read the whole story
We all know consumers will -- well, usually -- sit through ads to watch videos and TV shows. But how far-reaching is their appetite … Read the whole story
It's worth a long pause to appreciate how remarkable it is that ESPN has an ombudsman. The most influential entity in sports doesn't have … Read the whole story
Owing to a pair of unfortunate incidents, I've been without a phone for the better part of the last two weeks. The first one, … Read the whole story