VidBlog
by P.J. Bednarski, Staff Writer
The report from Laura Martin and Dan Medina says online viewers are almost invited to wander. That's a challenge in an all-advertiser supported online world. Read the whole story
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by Gavin O'Malley
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
by Steve Smith
The stand-alone streaming media device market remains small, but Apple TV is responsible for a majority of sales. According to a new report, it … Read the whole story
COMMENTARY
by Alex Merwin
Programmatic is officially the video ad tech buzzword of the year. But if you take a look at an ad trade publication or attend … Read the whole story
COMMENTARY
by
None of us get to pick which set-top box we want or which interface we like. But Microsoft, Roku, Apple, LG, Sony, Samsung, with … Read the whole story
by Laurie Sullivan
U.S. tech companies spent $723 million -- up 30% -- on advertising in the first quarter of 2013, compared with the year-ago quarter. Microsoft … Read the whole story
by Wayne Friedman
Higher interaction with a TV commercial for viewers comes with watching an advertising message on a laptop/desktop -- not via television. A new study … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ad-skipping shouldn't be an obstacle for anyone in Apple's TV business point of view. The solution? Just pay TV networks for that permission and … Read the whole story
COMMENTARY
by David Goetzl
If it were an issue divided along partisan lines, Aereo's ultimate fate might come down to one man. Not Barry Diller or Leslie Moonves … Read the whole story