VidBlog
by P.J. Bednarski, Staff Writer
Big events can distort usage patterns for the Internet too. Akamai's report on Internet traffic for the first three months of this year show what happened when the new Pope … Read the whole story
by Tyler Loechner
Even overseas, more and more advertisers are seeing the benefits of applying programmatic ad tech to channels outside of display. Tradelab, a French trading … Read the whole story
COMMENTARY
by Kerry Bianchi, Columnist
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
by Karl Greenberg
NBCUniversal's Integrated Media's Brand Power Index, which measures consumer perception of 500 brands, found that the brands that get the most attention get "modern … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I don't listen to much Jimmy Buffett these days, but I remember what it was like to sit in the sun when I was … Read the whole story
by Joe Mandese
It was probably only a matter of time given the rapid acceleration of programmatic trading, but the ad industry now has its first official … Read the whole story
COMMENTARY
by Eric Korsh
We all know that content consumption is changing, that video is converging across screens, and that younger people care less about where and how … Read the whole story
by Laurie Sullivan
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 62.28% of all Internet-connected devices in North America send traffic through Google every day, according to a study by Deepfield that also finds … Read the whole story