Big events can distort usage patterns for the Internet too. Akamai's report on Internet traffic for the first three months of this year show what happened when the new Pope … Read the whole story
Even overseas, more and more advertisers are seeing the benefits of applying programmatic ad tech to channels outside of display. Tradelab, a French trading … Read the whole story
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
NBCUniversal's Integrated Media's Brand Power Index, which measures consumer perception of 500 brands, found that the brands that get the most attention get "modern … Read the whole story
I don't listen to much Jimmy Buffett these days, but I remember what it was like to sit in the sun when I was … Read the whole story
It was probably only a matter of time given the rapid acceleration of programmatic trading, but the ad industry now has its first official … Read the whole story
We all know that content consumption is changing, that video is converging across screens, and that younger people care less about where and how … Read the whole story
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
Some 62.28% of all Internet-connected devices in North America send traffic through Google every day, according to a study by Deepfield that also finds … Read the whole story