VidBlog
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VPAID is the standard for video, but MRAID is the mode for mobile. The industry no doubt is trying, but guest blogger Michael Tuminello explains just how much the standards … Read the whole story
by Karl Greenberg
American Express is prepping the 13th installation of its social-centric #AmexUNSTAGED concert series. The effort comprises live concerts filmed by established directors that are … Read the whole story
by Laurie Sullivan
YouTube plans to open YouTube Space NY, giving creators a place to make content. The space in the Chelsea Marketplace district, scheduled to open … Read the whole story
by Karlene Lukovitz
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans while they wait for the two minutes needed to let their Haagen-Dazs ice … Read the whole story
by Gavin O'Malley
From day to day, how much content can consumers handle? There must be a limit, but as new research shows, multichannel multitasking is pushing … Read the whole story
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by Joe Mandese
An influential Wall Street analyst blasted coverage of two developments this week suggesting that Facebook's new video advertising offering rivals the reach and market … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Produce irresistible content and consumers will share. That's what marketing experts say. The concept seems sound in theory, but it's never a recipe to … Read the whole story
COMMENTARY
by Ted May
The Baby Boomers are aging. Their parents are already aged. Those in the sixth and particularly the seventh age are experiencing diminished faculties of … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Unlike many animate beings who do not menstruate, I've always been fascinated with the way marketers of feminine products have danced around the true … Read the whole story