VidBlog
by Joe Mandese
A lot of eyes are on the New York Stock Exchange where YuMe debuts its IPO this morning. But just as many should be watching Tremor Video's quarterly results when … Read the whole story
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by P.J. Bednarski
Ed Haslam, YuMe’s senior vice president of marketing said today that YuMe’s entry as a publicly traded stock, coming after the somewhat lackluster debut … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
New research from video technology company, Unruly, examines 12 television commercials from Super Bowl XLVII, which aired on February 3, 2013, to uncover why … Read the whole story
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by Joe Mandese
On a day when one online video ad network (YuMe) is expected to go public, and a day before another (Tremor Video) reports its … Read the whole story
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by Steve McClellan
Despite reports of a few clients demanding longer-term payment schedules from their agencies a new survey from the 4As concludes most clients are still … Read the whole story
by Gavin O'Malley
Overshadowed by its agreement to buy Adap.tv for $405 million, AOL also reported strong second-quarter revenue on Wednesday. Beating analysts' expectations, better advertising trends … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The number of views for brand-created content on YouTube is growing 73% year over year, which means both that brands are comfortable marketing on … Read the whole story
by Tyler Loechner
In May, RTM Daily reported that five companies - TubeMogul, BrightRoll, Innovid, LiveRail, and SpotXchange - partnered to launch Open Video View (OpenVV), an … Read the whole story
by Tanya Gazdik
British Airways has launched a campaign telling India Ex-Pats in the U.S. "It's time to Visit Mum!" "The campaign speaks to an audience living … Read the whole story
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by Amy Corr
SelectNY named Suzanne Hader as head of digital strategy of its New York office. A new position at the agency, Hader will report to … Read the whole story