NBC News said it is acquiring Stringwire, a new business started by a recent NYU grad that assembles in-coming videos tweeted by eyewitnesses to breaking news events. Though viewers have … Read the whole story
When it comes to "mobile" shopping, there's no place like home. That's the key takeaway from new research by Nielsen showing that two-thirds of … Read the whole story
NBC will acquire the technology and talent behind an app that solicits and gathers user-generated video at news events. The deal signals NBC's willingness … Read the whole story
Nearly 50% of impressions purchased through RTB typically have a URL that does not match where the ad is being shown, a.k.a. the "Transparency … Read the whole story
Analyzing more than 200 episodes of prime-time television programs, Nielsen determined that a surge in the number of tweets about a show increased its … Read the whole story