VidBlog
by P.J. Bednarski, Staff Writer
Online video ads can be a little cheekier than most advertisers would dare to try on television, as ads for Kmart, Rent-a-Center and now some Kraft products show. Those commercials … Read the whole story
by Sarah Mahoney
In its latest step on the comeback trail, the Gap is returning to its denim-and-chambray roots, wooing Millennials "Back to Blue" with the biggest … Read the whole story
by Laurie Petersen
Two can play this game -- and do -- in a campaign for a new line of Super Playboy fragrance and body care products … Read the whole story
by Gavin O'Malley
Expanding its video strategy, "The Atlantic" this week is rolling out several new offerings and increasing the size of its video team. New installments … Read the whole story
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by Amy Corr
Michelle Wright has been promoted to vice president, east coast sales and brand champion for E!, Style, EsquireTV, and TV Without Pity. Wright is … Read the whole story
COMMENTARY
by Michael Dale
As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taco Bell recently announced that it will release the next Doritos Locos Taco flavor on Aug. 22, but it will do it on social … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Last week, AOL bought Adap.tv for $405 million. If the history of online video is any indication, then right now, in management meetings and … Read the whole story
COMMENTARY
by Sveta Doucet
Despite its appeal, many marketers struggle to unlock the value and potential of big data, given how unwieldy and complex it can be. Recently, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Time Warner's fee dispute with CBS isn't doing much for either of those companies' reputations. But the fight over the amount of money that … Read the whole story