VidBlog
by P.J. Bednarski, Staff Writer
One of the looming problems for online video producers as they look to become major purveyors of premium content is finding an easy way to let consumers know what's what … Read the whole story
by David Goetzl
Viacom is moving to take advantage of the ad opportunity that comes with video links integrated into a Twitter stream, which viewers can watch … Read the whole story
COMMENTARY
by Atul Patel
Online publishers have embraced original content because of its power to create loyalty for their channels, keep viewers on their channels longer, encourage social … Read the whole story
by Mark Walsh
Millennial Media on Tuesday agreed to acquire Jumptap in a merger of two of the industry's top mobile ad networks, in a deal valued … Read the whole story
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by Steve McClellan
Continued Eurozone troubles are cited for the cut. Next Year may be a little better, although the U.S. growth remains sluggish. Read the whole story
by Karlene Lukovitz
Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412 including those in 28 other countries) … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The top trend of the day in the start-up world is sharing. You can share cabs, town cars, your house or apartment, the tools … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The digital ad industry needs to stop confusing real-time bidding (RTB) with programmatic, iMedia Connection argues. They write, "The failure to distinguish the two … Read the whole story
COMMENTARY
by Michael Dale
As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story
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by Amy Corr
With all the conformity and cookie-cutter men and women, this car ad is a cross between the movie “Gattaca” and Eminem’s “The Real Slim … Read the whole story