One of the looming problems for online video producers as they look to become major purveyors of premium content is finding an easy way to let consumers know what's what … Read the whole story
Viacom is moving to take advantage of the ad opportunity that comes with video links integrated into a Twitter stream, which viewers can watch … Read the whole story
Online publishers have embraced original content because of its power to create loyalty for their channels, keep viewers on their channels longer, encourage social … Read the whole story
Millennial Media on Tuesday agreed to acquire Jumptap in a merger of two of the industry's top mobile ad networks, in a deal valued … Read the whole story
Continued Eurozone troubles are cited for the cut. Next Year may be a little better, although the U.S. growth remains sluggish. Read the whole story
Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412 including those in 28 other countries) … Read the whole story
The top trend of the day in the start-up world is sharing. You can share cabs, town cars, your house or apartment, the tools … Read the whole story
The digital ad industry needs to stop confusing real-time bidding (RTB) with programmatic, iMedia Connection argues. They write, "The failure to distinguish the two … Read the whole story
As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story
With all the conformity and cookie-cutter men and women, this car ad is a cross between the movie “Gattaca” and Eminem’s “The Real Slim … Read the whole story