VidBlog
by P.J. Bednarski, Staff Writer
Just about everybody concedes that one of the ways newspapers went bad was by offering up their content online and not making it much different from what was in the … Read the whole story
by Gavin O'Malley
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As someone who was among the leading detractors of Google's premature and under-powered entry into the tablet market, even I think the platform now … Read the whole story
by Wendy Davis
Apple is telling developers that they can no longer use behavioral targeting techniques to monetize apps aimed at children under 13. The company also … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video advertising is alive and well. The number of online video ad impressions in the second quarter rose 40% over the first quarter, according … Read the whole story
by Mark Walsh
It's no secret that people tend to use tablets mostly at home, while smartphones are used everywhere. New research from app advertising and analytics … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Fashion brands have too much money. It should be taken away from them and redistributed to companies that might spend it on something useful … Read the whole story
by Joe Mandese
In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story