An opinion piece from AllThingsD theorizes that the next logical strategy for Netflix is to pursue live events, which when you come right down to it, pretty much means live … Read the whole story
Google is making its TrueView advertising format available globally to video game developers, as well as allow advertisers to buy ads running in desktop … Read the whole story
IMedia Connection posted an article titled: "Why Every Planner Wants To Be A Programmatic Buyer." They write that the glory days for media buyers … Read the whole story
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story
Rupert Murodoch just spent $70 million for a 5% interest in Brooklyn-based Vice. Here are seven lessons from Vice's rise to fame and quest … Read the whole story
On BuzzFeed, sponsored content already posted includes "12 reasons Why Bears Are the Absolute Worst," 10 Reasons Why Honey Is the Greatest Ingredient Ever," … Read the whole story
Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, … Read the whole story
In a follow-up to its report last week comparing app usage on iPhones and iPads, Flurry takes a similar look at how use differs … Read the whole story